ARTICLES

  • Many Online Shoppers Rely on Reviews

    A survey finds 92% of web users read reviews when considering a purchase. Read More

  • The Secret of E-Commerce Success: Many Channels, One Brand

    Not very long ago, both social media and e-commerce were new and innovative. Now, they're simply elements of today's marketing mix -- part of the fabric of how you reach your customer engagement and revenue objectives. Read More

  • PayPal Wins More Online Consumers, But Credit Cards Remain King

    PayPal continues to gain users, with 75% of consumers having a PayPal account, up from 55% in 2008, according to survey data from Auriemma Consulting Group. Read More

  • 80% of Mid-sized Merchants Deem e-Commerce Growth a Top Priority

    When it comes to the laundry list of priorities for merchants and consumer products manufacturers, growing web sales come out on top for many. A new poll by e-commerce platform provider Art Technology Group Inc. finds 80% of midsized merchants deem e-commerce growth as very important or critical to their overall business in the next one to three years. Read More

  • How Much Should you Spend on e-Commerce?

    Our clients often ask us whether they should integrate an e-commerce solution into their Microsoft Dynamics® AX, Dynamics® GP, or Microsoft® CRM system. When we tell them it has become easier than ever, their next question is this: how much should they spend? Read More

  • The Difference Between B2C and B2B Web Stores

    In the early days of Keyora, when we were nothing but a fledgling e-commerce start-up being run by two ambitious, but very green ex-GP guys with a fanatical interest in all things e-commerce, I used to talk to potential customers and Dynamics® resellers at our trade show booth. The one question that I cringed at every time was: “What is the difference between B2C and B2B?” Read More